The Spring/Summer 2027 season opens with a deep dialogue between stylistic heritage and functional modernity. A vision that not only celebrates the revival of artisanal techniques and historical aesthetics but reinterprets them through tactile surfaces, dynamic silhouettes, and meaning-rich palettes.
1. Desired: modern sensuality and conscious desire
Desired brings to SS27 an aesthetic language that celebrates sensuality in a sophisticated, never explicit way. The body takes center stage, interpreted through subtle transparency, liquid luminosity, and details that balance seduction and comfort.
Colors: warm, luminous tones such as champagne, rose bronze, caramel, golden skin, paired with deep and intense darks.
Silhouettes: body-hugging lines, controlled cut-outs, strategic ruching, fluid drapes that shape and enhance the figure without excess.
Prints & Patterns: glossy and liquid-skin effects, sensory micro patterns, soft gradients, and textures reminiscent of water reflections or wet skin.
Fabrics: glossy materials, technical satins, micro-mesh, shiny lycra, stretch tulle, and silky-touch surfaces.
➡ Ideal for collections that aim for sensual elegance, glamorous comfort, and a refined aesthetic suitable for both beachwear and urban athleisure.
2. Liberated: vibrant energy and expressive freedom
Liberated represents an explosion of individuality: bold colors, daring combinations, experimental materials, and a playful mood that invites freedom from traditional codes. It’s a trend rooted in spontaneity, lightness, and creative vitality.
Colors: a joyful, vitamin-charged palette — bright orange, electric blue, lime, strawberry, digital purple — paired with sharp contrasts.
Silhouettes: dynamic volumes, asymmetric cuts, mix & match shapes and inserts that create movement and surprise.
Prints & Patterns: bold motifs, pop graphics, naïf illustrations, hand-drawn effects, and hyper-saturated designs.
Fabrics: vibrant stretch materials, lightweight technical surfaces, shiny nylons, colored mesh, and 3D-effect textiles.
➡ Perfect for brands looking to bring freshness and energy to their collections with a youthful, free-spirited and unmistakably playful aesthetic.
3. Rooted: the strength of nature as contemporary guidance
The Rooted trend explores a renewed connection with the environment, interpreting nature not as mere aesthetic inspiration but as a true design foundation. Materials, colors, and shapes evoke organic landscapes, irregular surfaces, and a sense of grounded stability that resonates with the season’s need for authenticity.
Colors: earthy and mineral tones — clay, sand, brick, lichen, graphite — recalling primitive elements and tactile depth.
Silhouettes: functional volumes, light layering, utility-inspired inserts, and ergonomic forms designed to accompany natural movement.
Prints & Patterns: raw textures, earthy effects, organic micro-motifs, and patterns inspired by geological and botanical structures.
Fabrics: natural or natural-tech materials, rough or tactile surfaces, compact cottons, melange blends, and recycled fabrics with a dry, raw handfeel.
➡ Ideal for swimwear and activewear collections that aim to convey authenticity, sustainability, and aesthetic solidity without sacrificing performance.
4. Nostalgic: the elegance of the past reborn in the present
The Nostalgic trend is the emotional core of SS27, where an appreciation for traditional design and craftsmanship emerges as a response to digital uniformity and fast consumption. The past is rediscovered not as a simple romantic memory, but as a source of value and authenticity.
Colors: rich, luminous surfaces playing with deep saturations and sophisticated finishes — from intense merlot to sapphire blue, golden yellow, warm olive, and ruby tones.
Silhouettes: soft lines echoing the fluidity of pareos, thin tunics, and light draping, balanced with structural elements such as corsetry and lingerie-inspired details.
Prints & Patterns: reworked botanicals, refined ramage motifs, and plaid reminiscent of historical textiles — a visual language that speaks of cultural heritage.
Fabrics: decorative brocades, layered chiffon, devoré velvets, and silks that invite touch and enhance chromatic depth.
➡ Perfect for swim and athleisure pieces that embody tactile luxury and relaxed elegance, bringing sophistication beyond simple sport or vacation.
5. Boosted: performance, technology, and visual power
Boosted celebrates the most technical side of SS27: efficiency, functionality and innovation converge into a high-performance aesthetic designed for sport, movement, and intensive use.
Colors: an energetic palette of digital blues, controlled neons, technical blacks, metallic greys, and high-visibility accents.
Silhouettes: aerodynamic shapes, technical cuts, advanced ergonomics, functional paneling, and constructions designed to support power and speed.
Prints & Patterns: tech-inspired motifs, futuristic graphics, digital ombré effects, and textures inspired by motion and rhythmic repetition.
Fabrics: performance materials, compressive and breathable fabrics, quick-dry properties, abrasion-resistant finishes, and lightweight yet durable high-tech surfaces.
➡ Ideal for technical swimwear and high-performance activewear that seek to convey speed, functionality, and a contemporary sport-driven visual identity.
What does this mean for our swim & athleisure projects?
Function meets identity — no longer just performance fabrics, but shapes and finishes that tell a story and strengthen perceived value.
Evolved moodboards — fluid, draped silhouettes coexist with technical lines, offering inspiration for capsules that balance sportiness and sophistication.
A sensorial color story — deep, dynamic palettes perfect for garments that must be both high-performing and visually memorable.
SS27 confirms a clear direction: swimwear and sportswear are no longer only about functionality, but about tactile and narrative experience.
This enables the development of collections that speak not only of performance, but also of style, perceived value, and emotional connection with the wearer.
Alma Fashion and Forum Groupe are by your side to shape your next collection.
If you haven’t done so yet, get in touch: we’re ready to accompany you through every step of the creative and production process, turning your ideas into reality.