While the world raises new trade barriers, the European Union and Tunisia are strengthening economic cooperation, opening up new opportunities for brands operating in the production of apparel, swimwear, and activewear.
With the recent EU–Tunisia Decision 1/2025, a new Protocol on Rules of Origin has been approved to simplify customs procedures and make it easier to certify products as “originating.”
This update provides significant customs advantages for those who manufacture in Tunisia using European materials or materials processed in accordance with specific transformation criteria.
âś… Practical Benefits for European Brands
➡️ Thanks to flexible transitional provisions and favorable cumulation mechanisms, it will now be easier for European companies to obtain duty-free access for garments produced in Tunisia.
This is particularly relevant for brands working in:
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Swimwear and beachwear
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Activewear and sportswear
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Cycling apparel
🌍 EU–Tunisia: A Strategic Alliance in an Evolving Global Context
The recent reintroduction of import duties by the United States has brought back to the spotlight key issues such as preferential origin, Eur1/EurMed certifications, and tariff barriers.
In this context, Euro-Mediterranean cooperation becomes a strategic solution for maintaining a resilient, competitive, and regulation-compliant supply chain.
đź“Ś Tunisia: A Reliable Production Hub for the Fashion Industry
The new Protocol will have a direct impact on the textile and apparel sector, where Tunisia continues to stand out as a trusted manufacturing partner—thanks to its quality, speed, and production flexibility.
đź’¬ Want to Know How This Could Benefit Your Brand?
The team at Alma Fashion, together with our production partner Forum Groupe, is available to assess your specific case and provide advice on how to fully leverage the new EU–Tunisia framework.
Contact us to learn more.