๐ง๐ต๐ฒ ๐ณ๐ฎ๐๐ต๐ถ๐ผ๐ป ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ถ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐ด๐ผ๐ถ๐ป๐ด ๐ฎ๐ป ๐๐ป๐ฝ๐ฟ๐ฒ๐ฐ๐ฒ๐ฑ๐ฒ๐ป๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป. ๐
Did you know that every year in Europe, up to 9% of unsold garments are destroyed before they are even worn? This has a massive environmental impact, nearly equal to the annual emissions of an entire nation like Sweden.
The new EU rules under the ๐๐ฐ๐ผ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐ณ๐ผ๐ฟ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ฅ๐ฒ๐ด๐๐น๐ฎ๐๐ถ๐ผ๐ป (๐๐ฆ๐ฃ๐ฅ) mark a necessary turning point: starting ๐๐๐น๐ ๐ญ๐ต, ๐ฎ๐ฌ๐ฎ๐ฒ, ๐ ๐๐๐ฃ ๐ค๐ฃ ๐ฉ๐๐ ๐๐๐จ๐ฉ๐ง๐ช๐๐ฉ๐๐ค๐ฃ ๐ค๐ ๐ช๐ฃ๐จ๐ค๐ก๐ ๐ฉ๐๐ญ๐ฉ๐๐ก๐๐จ ๐๐ฃ๐ ๐๐ค๐ค๐ฉ๐ฌ๐๐๐ง will come into effect. ๐ซ๐
At Alma Fashion & Forum Groupe, we embrace this challenge not just as a regulatory requirement, but as an opportunity to reaffirm our core values:
– ๐ฅ๐ฒ๐๐ฝ๐ฒ๐ฐ๐ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐: Every garment deserves a story, not an incinerator
– ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป: Optimizing stock and returns management to eliminate waste at the source
– ๐๐ผ๐ป๐ฐ๐ฟ๐ฒ๐๐ฒ ๐ฎ๐น๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐๐ฒ๐: Promoting resale, donations, and creative upcycling.
Sustainability is no longer just an ethical choice; it is the engine of tomorrow’s competitiveness. We are ready to support this transition toward a truly circular economy.
โ And you? How is your supply chain preparing for these new challenges? ๐ฌ